Chinese lingerie brand makes global market debut at London Fashion Week

Chinese lingerie brand AtoG Lingerie, in collaboration with Annderstand, launched on Sunday four luxury custom-made undergarments at Fashion Scout during London Fashion Week, becoming China's first underwear brand to appear at international fashion shows twice in one year.

The latest works by designer Yu Ge have a sense of fusion, beauty and uniqueness in cutting-edge style. She has previously worked as a ready-to-wear buyer for luxury brands such as Louis Vuitton and Gucci in their retail and merchandising departments.

Fashion Scout, the international showcase for fashion pioneers, is the United Kingdom's largest independent showcase for emerging and established design talent during London Fashion Week.