Premium lifestyle reflected in Mercedes customer experience

Premium carmakers believe that young, elite customers are crucial to their success in China, and so Mercedes-Benz is winning their hearts by offering an innovative lifestyle experience.

The carmaker has unveiled a sub-brand of "Mercedes me" in China, offering a premium experience to potential customers in its largest market worldwide.

One important part of the sub-brand is Mercedes me Sanlitun, a place where people can have a cup of coffee, sip a glass of wine, enjoy gourmet cuisine and of course appreciate the cars.