USEUROPEAFRICAASIA 中文双语Français
Home / World

Using the 'fan economy' to build franchises

By Satarupa Bhattacharjya and Mei Jia | China Daily | Updated: 2016-09-17 09:08

Text is being turned into gold in China's entertainment world

iQiyi, the web-based entertainment arm of Chinese tech giant Baidu, will start to broadcast in October, a series based on the popular crime novel Mei Ren Wei Xian that loosely translates to "beauty lies within the dumpling", in a first major exploration of its franchise-building abilities, a senior company executive says.

Written for the web by an in-house team, the 36-episode thriller would also be adapted for the big screen and as a cellphone game in the future, Dai Ying, general manager, online drama production, iQiyi, says.

Using the 'fan economy' to build franchises

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US