Mainlanders chase overseas foods in HK

Japanese brand Calbee's breakfast cereal with dried fruit and nuts has been on the must-buy list of mainland shoppers in Hong Kong.

The breakfast cereal's price is about triple that of other oatmeal. But in just one year, it has garnered a 1.7 percent market share and doubled the sales of breakfast cereal category in China, according to global research company Kantar Worldpanel.

Evidently, Chinese consumers are willing to pay more for a high-quality product.