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Survey reveals brands setting the pace for younger consumers

The results of a major survey highlighting the brands most appealing and relevant to younger consumers is comprehensively covered on our website. The survey, by RTG Consulting Group, divided Chinese consumers into two groups: Generation-Y ( born in the 1980s up to the mid-1990s) and Generation-Z (born from the mid-1990s up to the end of the 2000s).Gauging the response of 4,000 consumers, the survey covers brands in six industries: fashion, electronics, technology, mobile apps, cars, and food and beverage.