Adding class to quality

Erdos is a household name when it comes to cashmere. But it is now turning trendy as it targets a younger and more fashion-conscious demographic.Sun Yuanqing reports.

With the Chinese consumer landscape changing rapidly, homegrown brands are struggling to attract affluent young customers. But Erdos, a Chinese household name when it comes to cashmere, is trying something different - creating two brands from one.

Erdos held a fashion show in Beijing on Sept 1, presenting two brands - Erdos 1980 and Erdos. And supermodel Liu Wen and actress Zhang Ziyi were on its guest list.