After all the rumors, the big question: Has iPhone scored?

Mega product launch, guaranteed media spotlight, but Apple's magic under scrutiny

After listening to months of rumors, finally the climax: a mega product launch event which once again caught the media spotlight for Apple Inc in September.

Moving on from initially being cheered up without a second's thought about the new features of the latest generation of iPhones, which are equipped with dual rear cameras and dust and water resistance features, a series of questions popped up: does the design look familiar? Is Apple just following the trends being set by the Huawei P9 and Samsung S7, rather than being innovative as it is used to be?