Some greet arrival of iPhone 7 with a shrug

Wang Wanli, a 26-year-old sales manager in Beijing, has been thinking about upgrading his iPhone 6, which he bought two years ago. To his disappointment, however, Apple's latest product rollout on Thursday morning fell short of his expectations.

He said he had found no big improvement on the iPhone 7, which Apple is banking on to regain the market share in China that it is losing to domestic players.

For example, he is comfortable with Apple's operating system, but he said he thought "the iPhone 7 does not look as cool as the Lenovo Moto Z modular handset".