School return leads to shopping bonanza

As back to school shopping is officially underway, tens of millions of college students have become the driving force in the expanding shopping market, especially the online one.

Liu Yang, a senior at Hunan University of Chinese Medicine, recently bought a new iPhone 6s from JD.com Inc's e-shop, China's second largest B2C online platform.

"I need to be better prepared for the new semester. And a brand new smartphone will be a perfect bonus for my next journey, like looking for jobs." said the 22-year-old Liu.