Big Mac may go cold as Yum snags Alibaba deal

Both US companies realize local partners and franchising are the way forward

KFC's partnership with an Alibaba affiliate puts the pressure on the Golden Arches in China more than ever.

By allying with a backer of the country's top food delivery website, KFC owner Yum! Brands Inc has taken a step toward solving the dilemma of slowing growth in its biggest market outside the United States. It's a deal that McDonald's Corp, the Big Mac maker that is also in the throes of selling its China business, will do well to match.