JD.com going into VR battle with Alibaba

China's second-largest B2C online platform JD.com Inc is gearing up to use virtual reality technology on its online shopping platform in a bid to catch up with its archrival Alibaba GroupHolding Ltd.

On Tuesday, the Nasdaq-listed online retailer announced its ambitious plan to build a virtual reality and augmented reality-enabled online shopping experience that can beat those offered by brick-and-mortar stores.

"We don't want to miss the future development of VR and AR technologies. They could provide better shopping experiences and bring convenience to our lives. At the same time,innovative technologies can drive the development of JD's future business," said Long Yu,chief human resources officer at JD.com.