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Lenovo eyes a slice of action in high-end market

By Fan Feifei ( China Daily ) Updated: 2016-09-07 07:27:10

Lenovo Group Ltd launched its flagship Moto Z series modular handset on Tuesday in Beijing, to compete with Apple Inc and Samsung Electronics Co Ltd in the premium-end market.

The modular smartphone, which is only 5.2 mm thick, has high-powered magnets on its rear with which users can fasten additional equipment, including a Hasselblad camera, an extra battery, speaker, projector and phone shell.

"Moto Z undoubtedly will lead the industry change and redefine the smartphone product, which is also the most representative device after Lenovo acquired Motorola Mobility," said Yang Yuanqing, Lenovo chairman and CEO.

Lenovo eyes a slice of action in high-end market

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