TV makers pin hopes on AR tech

Television manufacturers' application of augmented reality technology into TVs is regarded as an attempt to seek new industry growth, however it remains to be seen whether this will be accepted by the market, industry experts said.

Chinese TV manufacturer Skyworth Group Co Ltd recently unveiled the world's first AR smart TV. The AR application in this TV mainly involves games, children education, sports and shopping.

"We take the lead in combining large-screen TVs with AR technology, and hope to quicken the application of AR technology's whole industrial chain," said Liu Tangzhi, vice-president of Skyworth Group.