Insurers look online to ensure future growth

Innovative methods introduced to better serve customers are set to pay rewarding dividends

One of the leading foreign players in China's insurance market, Sino-US United MetLife Insurance Co Ltd, also known as MetLife China, aims to build a big data platform to provide tailor-made services for customers in the country.

Instead of managing separate sales channels and branches to offer services and get data, which was common practice in the past, the company, a joint venture between the largest United States life insurer, MetLife Inc, and Shanghai Alliance Investment Ltd, now views new technologies as the key to innovating its business model, said its CEO George Tan.