Big data offers Jolly good route to success
In less than four years, three entrepreneurs have developed JollyChic from a startup to one of China's largest e-commerce clothing exporters, and their ambition is to globalize the idea of affordable fashion and design.
Four years ago, Li Haiyan and his two partners met in Hangzhou, the capital of Zhejiang province. All of them were confident of the prospects for China's e-commerce exports, and after paying several visits to overseas markets, they decided to launch a B2C (business to consumer) platform to sell Chinese clothing to Europe, the United States and the Middle East.
The company was founded in December 2012 under the name of Jolly Information Technology Co Ltd. To date, through cooperation with domestic suppliers, Jolly has expanded its revenue from 10 million yuan ($1.5 million) in 2013 to 500 million yuan in 2015.
