Xianju sets an example for clean growth

The government of Xianju, Zhejiang province, recognizes environmental protection requires more than pure policy - it's also a battle for hearts and minds.

That said, none of these are mutually exclusive. Rather, the county has demonstrated they are symbiotic.

Upon realizing the underdeveloped county's progress depends on ecotourism and organic farming, authorities set out to build consensus that green is the way to go.