Time for local gems to shine

Three companies have come together to nurture indigenous designer jewelry brands. Sun Yuanqing reports.

Western brands like Cartier and Tiffany have been sought after for years in China, but now they are going to be joined by a slew of new designer brands.

The Shenzhen Hemei Group announced in Hong Kong on Aug 29 that it has formed a strategic alliance with Bluebell Group, a Hong Kong-based branding company, and investment firm Orion Partners, to tap the consumer goods market in China.