New York-based Foot Locker looks to move beyond sneakers

Start with the shoes but move on from there - that's the plan at Foot Locker Inc.

Long known for its sneakers, the company is reorganizing its stores to further highlight top brands, designating areas to showcase trends, and adding more displays of full sports gear to encourage broader shopping.

At the chain's redesigned midtown Manhattan flagship in New York that opened Tuesday, large digital signs display images of the shoes as well as social feeds like Twitter that mention the brand.