New trading town offers a wealth of tastes from around the world

Be it cosmetic products from South Korea or wine from Italy, residents in Hangzhou city, East China's Zhejiang province, can get their hands on a wide range of imported products via a few clicks online.

But rather than making cross-border orders and praying that the deliveries will look exactly like what is shown on e-commerce sites, those who live in Hangzhou are lucky enough to be able to check out products in brick-and-mortar stores first, thanks to an innovative cross-border shopping area in the city.

In the newly opened cross-border trading town, a 2.9 square kilometer cluster for the emerging cross-border e-commerce industry in downtown Hangzhou, more than 20 country pavilions, including Spain and Canada, offer shoppers thousands of imported products to choose from.