Big data helps movies predict hits

Technology service provider Paipianbao gained 4,500 cinema subscribers throughout China

Zhang Xiaoming is not a big fan of movies but he can tell which films will be a big hit in China and which will not by using an advanced technology named big data.

"With enough data, many things can be predicted, even the stock market index," said Zhang, who had around 20 years of experience in data analysis in the United States before heading the big data research center at Zhijiang College of Zhejiang University of Technology in 2011.