Disney creates new property theme

Commercial and residential realty in the resort's neighborhood undergoes sea change

"Even if only 10 percent of 30,000 tourists come to this town and buy snacks here every day, this store is going to bring you a great fortune." The to-let ad copy of a store in Chuansha, a town some 6 km east of Shanghai Disney Resort, just a five-minute drive away, appears extremely persuasive.

Ubiquitous ads like that pulled Guan Zhixin, 32, a software programmer, to Chuansha in search of a store.