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Eye on the teen market

By Sun Yuanqing | China Daily | Updated: 2016-08-26 08:40

A major Chinese fashion label has recently launched a new brand called Pomme de terre to fill a void in the fashion scene. Sun Yuanqing reports.

Adolescence can be a difficult time for teenagers and their parents, but major Chinese fashion brand JNBY wants to make it fun on the clothing front.

JNBY has recently ventured into this space with a brand called Pomme de terre.

Eye on the teen market

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