V1 expands video business to Dubai
By Gao Qihui | China Daily | Updated: 2016-08-26 08:40
V1 Group, a Chinese new-media enterprise featuring online video, has signed an investment contract with a Dubai-based TV station to become its major shareholder, in a bid to help Chinese companies promote their brands in the Middle East.
Through the investment, V1 will become an international communications platform for Chinese companies in the Middle East, providing a window for their brands in the region, Zhang Lijun, V1's board chairman, said.
But Zhang declined to reveal the amount of the investment and what stake it holds in the TV station.
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