Internet takes custom tailoring to a wider market

Editor's Note: In this ongoing series on the birth and growth of privately owned Chinese companies that are redefining innovation, China Daily profiles Red Collar, a Qingdao-based Chinese leading menswear manufacturer that is integrating cloud computing technology, big data and the internet of things into clothes manufacturing.

Mass production and personal customization seems to be two contradictory terms. But Chinese leading menswear manufacturer Red Collar has just combined the two by integrating cloud computing technology, big data and the internet of things into clothes manufacturing.

The Qingdao-based company has developed a personal customization platform called "Customer to Manufactory", also known as C2M.