Choice cuts

An enterprising butcher turns his European 'meat vacation' into an appealing new shop in Shanghai. Xu Junqian reports.

Liang Jiahao is still carrying what he labels "new store opening weight" - 10 kilos, two months after My Butchery was opened.

It may not be a bad thing, the 25-year-old Shanghai native jokes: his weight may make his first entrepreneurial venture more "legitimate and convincing". It's solid evidence of the goodness of the quality beef he has been trying to showcase for Shanghai over the past year.