USEUROPEAFRICAASIA 中文双语Français
Home / Mosaic

How companies cash in on Pokemon Go

By Agence France-Presse in Paris | China Daily | Updated: 2016-08-22 07:45

Pokemon Go has sent millions of people onto the streets in a worldwide hunt for virtual monsters - and from neighbourhood restaurants to multi-national corporations, businesses smell a profit.

"It's going really well - this is the fourth time we've had to restock our Pokemon cuddly toys in two weeks," said salesman Corentin Flamand, surveying a row of mini Pikachus at the Micromania store in Paris' bustling Bastille area.

The chain has brought in mugs, baseball caps and a slew of other products to mark this year's 20th anniversary of the cult Japanese franchise, and is now hoping to profit from the surge of new fans created by the smartphone game.

How companies cash in on Pokemon Go

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US