Students in a gaming league of their own

If you think only e-commerce and love go cross-border these days, think again. Gu Qiyun knows better. She is busy making preparations for a cross-border gaming tournament.

Gu, chief operating officer of LanYou Culture, a major e-sports business operator in China, said the Shanghai-based company will launch the first-ever e-sports theme carnival at colleges in eight countries in the coming autumn.

The move to lure college e-sports fans is the firm's latest effort to stand out in an increasingly competitive gaming market in China.