Yoga wear maker benefits from everyday athletic fashion

Lululemon Athletica is having a Zen moment. After two tough years, the company known for yoga wear is enjoying a rebound in sales and CEO Laurent Potdevin is optimistic that Lululemon can keep the momentum going.

The company has benefited from the shift in athletic wear becoming everyday fashion. But lots of other brands want part of those sales, from Victoria's Secret to Gap to H&M.

Potdevin has set ambitious goals: to double sales to $4 billion by 2020, push innovation in products like swimwear and menswear, add more stores in North America and catch up in e-commerce. Lululemon, which has nearly 400 stores globally in the U.S., Europe, Asia, Australia and elsewhere, wants 20 percent to 25 percent of its total sales to come from outside the U.S. by 2020.