Mondelez to invest $100m in China

Global snack leader Mondelez International Inc is investing more than $100 million in the next three years in China to manufacture and launch its new chocolate brand to cash in on the country's growing $2.8 billion market.

Europe's much-loved Milka brand will hit shelves in China in September as Mondelez's first chocolate brand in the country, with taste and flavor adapted to local customers.

Mondelez has spent four years preparing its Chinese products to stand out from Mondelez's global chocolate brands portfolio, which include Cadbury Dairy Milk, Lacta and Toblerone, said Manu Anand, president of chocolates Asia Pacific at Mondelez.