Players vie for booming baby care mart

Stimulated by China's two-child policy, e-commerce platforms and baby-product companies are looking to tap the booming market, which particularly favors brands from the United States and Europe.

"With the development of the maternal and baby market and the policy opportunities, such as the second-child policy, this market will become a blue ocean one for e-commerce platforms," said Shi Jianjun, vice-president of Amazon China.

In an effort to improve the population balance and address issues related to an aging society, in October 2015, the Chinese government allowed families to have two children, ending the one-child policy that had been in effect since 1979.