Yoox Net-a-Porter Group in for long run

The online luxury goods retailer is confident of achieving success in China's e-commerce scene

China's e-commerce market may have proven to be dismal hunting grounds for some of the world's largest luxury brands but Federico Marchetti, the CEO of Yoox Net-a-Porter Group, believes that the online retail empire he is building will not falter as others have.

"China has fantastic e-commerce companies. But we are in a segment where local Chinese companies are still struggling to get access to the luxury brands, mainly because the luxury brands are very protective about their image," said Marchetti who founded Yoox Group in Milan in 2000.