Samsung uses Rio Olympics to break VR content conundrum

Rio de Janeiro's Maracana Stadium is huge, with more than 78,000 seats from which lucky fans could watch the 2016 Olympic opening ceremonies on Friday (local time). Samsung Electronics Co is betting the best place to watch is from your couch, with its virtual reality headset to transport you to Brazil.

The South Korean electronics company has partnered with Comcast Corp's NBCUniversal and the Olympic Broadcasting Services to distribute the first VR Olympic broadcast of select events - including the opening and closing ceremonies, diving, basketball, track and field and gymnastics.

VR is seen by many - like Facebook Inc Chief Executive Officer Mark Zuckerberg - as the future of tech. It's expected to change everything from gaming, to sports to communication and how people work. The technology is still in its nascent stages, however, and no one has quite figured out how to make money from it yet.