Filmmakers eye wider viewership with engaging content

China's struggling animation industry has for long been criticized for productions that don't attract adult audiences. But this summer, things seem to be changing.

At least six of the 12 Chinese animation films, which have been released since June or are about to hit the theaters, are targeting a wider viewership, going by their storylines.

Big Fish & Begonia, despite the feedback, is a breakthrough film in this regard.