325 million lured by live streaming apps

The number of live streaming app users in China topped 325 million by the end of June, according to a government-backed industry body.

It attributes this to better internet technology, a greater willingness among young people to share their personal lives online and increased demand for short, real-time entertainment.

These users accounted for 45.8 percent of all internet users, which stood at nearly 710 million, an increase of more than 21 million from six months ago, according to a report on Wednesday by the China Internet Network Information Center.