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A just-concluded expo in Inner Mongolia has put the spotlight back on offline reading, Mei Jia and Yuan Hui report in Baotou.

With a policy boost to help reading in China, the traditional book market is seeing signs of revival after some struggle in the face of a technological onslaught.

The 26th National Books Trading Expo, which was recently held in the northern city of Baotou, Inner Mongolia autonomous region, is testimony to that.