Dior in first with luxury WeChat handbags

France's Christian Dior has become the first luxury brand to sell top-end bags on WeChat, the most popular messaging and social network in China, offering its iconic Lady Dior bag on the platform.

On Monday, the designer brand posted its limited edition small Lady Dior for the upcoming Qixi, or Chinese Valentine's Day, which falls on Aug 9 this year.

Dior aimed to sell the bag between Monday and Thursday, but the bag sold out online on Tuesday.