Box-office takings wilt in the heat of summer
By Raymond Zhou | China Daily | Updated: 2016-08-01 07:46
But falling seasonal returns could be blessing in disguise for the industry
This time last year, as many as three Chinese films were crossing, or nearing, the 1 billion yuan ($150 million) mark at the box office. It was like three horses galloping neck-and-neck to the finish line.
This season, not a single competitor is in sight.
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