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Ducati on a roll with motorbike sales

By Meng Jing and Du Xiaoying | China Daily | Updated: 2016-07-28 07:18

You are not only what you wear, but for some of trendy Chinese, you are also what you ride.

Although the majority of Chinese cities have banned or restricted the use of motorcycles, Italian motorcycle manufacturer Ducati Motor Holding SpA saw its sales in China nearly double in the first half of this year, driven by people's desire to express their personality through the two-wheel iconic vehicle.

"More and more Chinese are starting to understand that motorcycles are not only for commuting but can also give themselves character," said Marco Elli, head of Ducati China.

Ducati on a roll with motorbike sales

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