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Envisioning Sino-Indian entertainment bonanza

By Siva Sankar | China Daily | Updated: 2016-07-27 07:26

Last week, two south Indian regional language movies with Chinese elements or links released, suggesting Sino-Indian synergy in entertainment is there for the taking.

Generally, Indian and Chinese film industries equate overseas expansion with a presence in the United States and Europe, and finding audiences among sizeable diasporas there. Kabali and Baahubali could prove potential game changers.

For the uninformed: Kabali stars Tamil-language matinee idol Rajinikanth, 66, in the lead. Millions of crazy Rajini fans in India and abroad, coupled with slick marketing and online social media mania, ensure that every new film of his becomes a news event globally.

Envisioning Sino-Indian entertainment bonanza

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