Warcraft wows Chinese, sows seeds of fan economy

'Internet super celebrity' paves way to culture of intellectual property creation

In sharp contrast to North America, where the film Warcraft got a bad rap, and Europe, where it was branded a box office failure, the film turned out to be a blockbuster in China.

When Warcraft - the film adapted from online game phenomenon - debuted in China on June 8, records were vanquished.