It's a Perfect World for online films

China's digital games market recorded sales of $22.2 billion in 2015, up 23 percent year-on-year

Chinese leading online game developer and operator Perfect World Co Ltd is set to integrate its online gaming and film operations, to build a comprehensive culture unit and cooperate with other enterprises to establish a pan-entertainment ecosystem.

"We will establish culture and entertainment industrial clusters. They will cover games, film and television, animation, comics, literature, media and education, and expand our products to game platforms, cinema, television stations, the internet, retail and other channels," said Xiao Hong, the firm's chief executive.