Dream project

Big Fish & Begonia, directed by two Tsinghua University dropouts, has got the internet talking while it chases the box-office bucks, Xu Fan reports.

Even for those with little interest in cinema, ignoring the animation hit Big Fish & Begonia will be tough. Two weeks since its premiere on July 8, the film directed by two Tsinghua University dropouts is still dominating Chinese social media.

Latest figures on Sina Weibo, China's largest Twitter-like service, show that posts related to the film have generated more than 3 billion clicks, and more than 2 million reviews.