Meal apps will fail if users find reviews cheating
AFTER WAITING MORE than an hour for the lunch he had ordered via the app ele.me to be delivered, a customer in Ji'nan, East China's Shandong province, rated the restaurant negatively. Two days later, the restaurant owner found him and attacked him with a knife. Hsw.cn says the app providers need to better regulate the restaurants that register with them:
The popularity of restaurants on apps depends on their customer ratings. With customers' opinions of a restaurant available to other app users, those restaurants that provide good food and a good service will attract the most orders, while those that get negative reviews will be shunned.
Because of this, some restaurants resort to paying people to give good reviews. In some cities, underground interest chains providing false five-star ratings for restaurants have already emerged.