Country's new-found great appetite for all things soccer

Hulk had quite the welcome to China. Shortly after his plane landed at Shanghai's Pudong International Airport, hundreds of chanting fans mobbed the Brazilian soccer star as he pushed his way through the crowd on June 29. Hulk, who recently inked a record-breaking deal with Shanghai SIPG, is just the most recent soccer star to sign up.

Long a soccer backwater, China has gone on a buying spree unprecedented in the history of the game. Chinese money, of course, has been flowing into all sorts of sectors: technology, health care, retailing, you name it. And now it's soccer, a move that follows Middle Eastern and Russian investments into the game.

What differentiates China is the speed and scale of the country's new-found appetite for all things soccer. Chinese companies have invested $1.7 billion in sports assets - the vast majority soccer-related - since the beginning of 2015, according to Bloomberg data. As recently as five years ago, that number was zero.