Euro shows sponsors will grow in China
By Wang Zhuoqiong | China Daily | Updated: 2016-07-18 09:29
Chinese home appliance producer Hisense was one of the top 10 sponsors of the 2016 UEFA European Championship, or Euro 2016.
This is the first time that a Chinese sponsor backed the 56-year-old quadrennial European men's football championship.
The 15th edition of the 51-game tournament, which Portugal won last fortnight by beating France, reportedly enjoyed seven billion views on television and online.
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