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Winemaker pitching to Chinese drinkers

By Liu Zhihua | China Daily | Updated: 2016-07-15 08:28

When thinking about wine-producing areas, many Chinese will most likely turn their minds to Europe, America or Australia. They are less aware of South Africa and its wines.

The country is the world's eighth-largest producer of wines, however, and brands like Boschendal, first established in 1685 and a top label of DGB, one of South Africa's leading wine producers and exporters, are eager to attract more Chinese wine drinkers.

The brand entered the Chinese mainland market about five years ago, and the company sells only to fine-dining restaurants.

Winemaker pitching to Chinese drinkers

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