Creativity at the heart of Wuzhen's promotional strategy

With the first Wuzhen International Contemporary Art Exhibition, organized by the Culture Wuzhen Company, ending in June, the small water town in East China's Zhejiang province has begun preparing for the second edition in 2018.

The exhibition, which started in March, displayed about 130 works by 40 influential artists from across the world, including stars like Damien Hirst, Ann Hamilton and Marina Abramovic.

Four artworks have been donated to the Culture Wuzhen Company, while the company has bought five based on their popularity during the earlier show, including Florentijn Hofman's The Floating Fish.