Water sports drive swimwear sales

In the 'conservative' China market, makers swear by practical designs for indoor swimming activities

China's newly found passion for water sports is driving the swimwear market in the country. Most local and foreign manufacturers are focusing on practical designs for indoor swimming.

Speedo, based in the United Kingdom, started selling its products in China more than 16 years ago. It notes that the market for swimwear has been quickly developing, thanks to an increasing interest in health and fitness.