What they say

"The program has made officials in Shanxi pay close attention to tourism. It's good to hear them promise to contribute to local tourism, but I'm concerned that they've put provincial tourism on such a high level. If measures cannot be devised to support the promises and the determination isn't there, the development of tourism may easily fade away when the show ends."

He Zhiyong, chairman of Shanxi Business International Travel Service

"In the past, the local government often provided me with vocal support but no practical action to develop my tourism projects. But after the TV show was broadcast, Wang Qingxian, Party chief of Lyuliang city, came to visit my resorts and asked about the difficulties we face in our work. He spoke with me about how to develop tourism and the advantages it can bring to the area. I am more confident now, so I will continue to contribute to the industry - tourism has become the calling card of the province."