Colosseum sparkles after funded restoration

The Colosseum has emerged more imposing than ever after its most extensive restoration, a multimillion-euro cleaning to remove a dreary, undignified patina of soot and grime from the ancient arena, which has been assailed for decades by pollution in traffic-clogged Rome.

Footing the bill is shoe-and-luxury goods maker Tod's. In an act of modern-day cultural patronage, company founder Diego Della Valle responded to a government call to the private sector to help Italy's chronically anemic coffers to care for its immense art and archaeological treasures.

Buoyed by the brighter look of the Colosseum's restoration, which was officially unveiled on Friday, Italy's culture minister, Dario Franceschini, announced that 18 million euros ($20 million) have been found to replace, by the end of 2018, the arena's long vanished floor with one that could support modern-day entertainment, although monument-rocking rock concerts have been ruled out.